My cousin Jimmy was telling me a story of how one Saturday morning he woke up to somebody knocking on his door. He puts on his robe and was greeted by a salesperson with a box of frozen goods.

The salesperson was dress sharply, had a big smile, and spoke faster than a hurricane (how typical right?) 

Apparently, on this beautiful Saturday morning, he was trying to sell what he claimed to be “top-of-the-line” steaks to my cousin.

My cousin was a bit groggy, and not very coherent yet… so he just couldn’t manage to get rid of the annoying salesperson. No matter what excuses Jimmy came up with to NOT want to buy the steaks, the salesperson would quickly brush that aside.

Jimmy’s wife, Margie, not sure what the commotion was all about, finally got herself out of bed, put on a robe and came downstairs.

She quickly analyzed the situation, saw that Jimmy was having a hard time getting rid of the salesperson, and did the one thing that finally worked.

She simply asked, “Do you have anything without meat?” 

Lo-and-behold he didn’t! So she said, “We’re vegetarians.”

With that, the salesperson left. He just wasted 30 minutes of his time which cut into his profitability. 

Not only did the salesperson tick off my cousin and his wife (for waking them up Saturday morning) but he committed the one mistake that 90% of businesses make in their marketing…

See, the salesperson did the one thing many businesses do — especially within the realm of network marketing. He did NOT study his market (obviously his timing was bad too… nobody likes to be woken up from bed Saturday morning).

He had no idea whom he was talking to.

He had no idea if the residence of the house he rang the doorbell at would have the slightest interest in what he had to offer – steaks. (Or that he’d be talking to vegetarians!)

He was blindly marketing to random folks with the hope that they would buy. 

Had he done his research, he would’ve completely skipped Jimmy’s residence in favor of the carnivore two doors down who wakes up early Saturday morning to hunt and kill, small animals to eat!

And guess what? He probably would’ve made a sale.

When you are marketing your business, you always want to have an idea as to whom you are targeting. You have to figure out who would realistically be interested in your products; who would be most likely to be the purchasing agent of your services?

Figuring this out will end up saving you a lot of advertising money, time, and head-aches.

You see, too often network marketers fail because they are convinced that EVERYONE is their target market, which is simply NOT TRUE!

They spend all their time, effort, and energy pitching their product and opportunity to everyone they know, without regard for interest level or need.

The result? Well it’s like trying to “sell steaks to a vegetarian”.

See, it’s not that the product is not worthy. It’s just that without finding a NEED and WANT in their prospects, these network marketers have no idea if there is a REAL tangible need for that product, and have no idea how to get in touch and connect with the people in the world who actually would be open to listening to a product or opportunity pitch…

So before you even start thinking about spending money newspaper ads or flyers, conjure up an image of the perfect customer for your products/services. Understand where they are coming from.

Ask yourself:

What problems of theirs can I help solve?

What questions of theirs can I help answer?

How do I relate to them?

What is my unique about what I have?

Why should they give a poop about you and your product/service?

Answering these questions will help you in writing and coming up with an internet marketing campaign targeting your ideal customer.

(The best part: They don’t even need to know YOU!)

Sure, you can sort of accomplish this via traditional marketing. 

However, online marketing affords you MUCH more control in targeting who you want to interact with and you can do it for A LOT Less!

Ready for the HOW TO?

I invite you to check out this Attraction Marketing Formula Course! 

Excited to help you kill it in your network marketing business!

Now Go Build Your Empire!

Karin