Welcome To Your Boot Camp: Social Media Hack Day 3
The Anatomy Of Your ‘Mouse Trap’
How to Capture More Leads
You can watch the video lesson here OR read the text version below…
Like what you hear?
Click Here To Learn More About The Attraction Marketing Formula Course, So You Can Build Your Business Rejection Free Online!!
The Mouse And The Cheese
Listen to my friend Ferny’s story when it comes to how creating a proper mouse trap can actually bring you prospects to your network marketing business for years to come.
Call me old, but remember back when the Tempur-Pedic™ bed had just come out?
You know — the super comfy bed that was NASA certified, ultra super steched, Swedish mattress so you can sleep like a baby…
Yep, years ago this was all the rage.
Being the nerd that I was (*ahem* AM), I wanted to learn how it worked. I browsed over to their website and discovered that they gave away free information packets, a DVD, and a sample of the space certified material.
Hmmm…. Free cheese… interesting.
Yep, this is exactly what a mouse is thinking right before something goes “snap!”
I was stoked. I mean, how silly of them to be giving away this 31st century material away for free? They were just blowing money & I was getting free stuff and a sample.
All they asked for in exchange was my name, phone number, email, and address to get the free stuff to me.
It was kinda irresistible…
Something for nothing…
I signed up without a moment’s hesitation.
Now, I wasn’t really in the market for a new bed. Mine, left over from my college years was still functioning. Granted it’s starting to squeak a bit and sloped a little to the left but it still had about another year in it.
Little did I know that I had gotten caught in their giant human “mouse-trap” in exchange for “my piece of cheese”…
Now listen closely, cause this is where the light bulbs start going off…
Send Them More Cheese
Over the next year and a half, Tempur-Pedic™ sent me information on the material (“the cheese”), the bed, and the company.
They would send testimonials, special offers, stories of people freed of back pain, the importance of having a comfy bed… I mean the works!
I kept saying, “Why do they keep wasting their money?”
You see, the makers of Tempur-Pedic™ knew that while I may not be looking for a bed right at this moment, there comes a time in all our lives when we will need a bed. They wanted to make sure that their bed was front and center in my mind when that time did come.
They even tried to seduced my senses with pictures of beautiful women comfortably sleeping on the bed. Very clever…
** This is where it matters for you: **
They could have either counted on my memory and just prayed and hoped that I’d remember their brand a year and a half after receiving their samples.
Or they could make sure their company name will always be synonymous with “comfortable sleep” and always have an “exclusive special offer” in front of me when the day does came when my bed caves in to old age.
That’s why they kept sending me all that “stuff”. They wanted to be sure that their brand was embedded into my memory that it would only seem natural that I end up purchasing their product when the timing was right.
I was stuck in their mouse trap and I didn’t even know it.
And their investment in me? Pennies on the dollar when compared to profit they would make if I ultimately bought a Tempur Pedic™ bed.
I Bit The Cheese
And yes, a year and a half later, as my bed and I got a little older two things happened:
a) my bed finally did cave in to old age
b) my body started getting a little older and I started dealing with shoulder and back pain
… So I did end up purchasing their Queen sized NASA approved bed with all the fixin’s.
Now let’s think about this for a moment.
Imagine if they had done their promotion without bothering to collect and retain my information.
Imagine if they had given me a DVD, book & sample at the mall without ever bothering to collect my information. I would have lost the sample, thrown away the DVD & booklet and my curiosity to learn more about it would have gone in the trash with it.
You think a year and a half later, when I was looking to buy a bed, I would’ve remembered Tempur-Pedic™?
Do you think I would’ve gone online to be educated on Tempur-Pedic™ and convinced myself to pay a premium for quality?
Or do you think I would’ve just gone down to the closest mattress store and bought what was available?
And most buyers today would’ve also done the same thing.
The Money Is In The List
What Tempur-Pedic’s™ marketing department did was exercise the fundamentals of direct response marketing (albeit they took it off-line but the principles remain the same).
They created a list, built the value of the list over time through education, comfortable sleep driven benefits and of course, beautiful women!
They took every single person that demonstrated even a remote interest in what they had to offer, and put them inside that list.
Bear in mind that each person in that list volunteered their information.
This is the marketing business. The money is in the list.
The single most important concept you’re taught first in network marketing is on making a list, however that’s really not what this is.
What you and most other business owners should be doing is building a list of INTERESTED people!
Your business, no matter what product or industry, is leaving millions of dollars on the table by not building a proper list.
Allow me to put this in perspective…
Let’s take some of the big time network marketing greats who have a strong presence online – like Eric Worre, Mike Dillard, Ray Higdon, Sonia Stringer, Sarah Robbins, etc.
(They each have hundreds of thousands of subscribers on their email list and on social media.)
Take away their homes, cars, offices & millions of dollars,but leave them with only their list of subscribers, (a list they already have a relationship with).
They would each be perfectly fine and be able to build a multi-million dollar empire in no-time.
Your List and the Relationship with Them is Your Business
This enables you to create a relationship with your prospective customers or prospects. Tempur-Pedic™ was smart enough to recognize that their business was their list, not their beds.
Many knock-offs have come and gone. Some even better than Tempur-Pedic™, but they lacked the list, the branding through education and therefore the marketshare.
For your network marketing business, imagine if you had the ability to attract people online who are actively searching for a business opportunity or even just learn how to make some extra money from home.
Do you think, they’d be slightly more qualified than your broke Uncle Bob who only wants to watch football and guzzle beer?
Of course! And you don’t have to imagine, cause it’s real!
In fact, on the internet there are not only people who are actively looking for an opportunity like yours, but may even be looking to purchase products you sell through your networking business.
And there are even a community of people, numbering in the millions, who have a history of joining network marketing businesses, are positive about the industry and are looking for just the right business to join.
If you do things right, it could be your business!
Thanks for your insight Ferny!
This gets me to my next point.
The Magic Slot Machine
Picture this… you go to Vegas and you sift through all the carousel of slot machines. You make your way around the elderly, the curious, the drunk, and the frustrated. Then you see it…
Your special slot machine.
THE slot machine.
You feel the vibe, and you can’t help it. You know this is it. This is your day and this is the machine that’s going to pay.
You sit in front of it, you feel it for a few moments, you pay your respects. You feel that connection. Then you do it… you put in that first quarter.
You hold your breath, pull the lever, and watch the spinning wheels go round and round. The wheels slow down and you study the pictures, waiting for them to align themselves. And they do.
You just won 50 cents! This is indeed your day.
So what do you do? You put in the 50 cents and pull the lever again and BAM! You get 75 cents back.
You put in 75 cents and you get a dollar. On and on you go. It never fails, that slot machine just keeps giving you money.
It’s as if it were “magical”.
How long do you think you would have sat there? 10 minutes? An hour? An entire day?
As long as you can I bet! I bet you would even get your friends to come take shifts with you so you can continually cash in on this ‘Magic Slot Machine’!
Well guess what, you CAN have a Magic Slot Machine in your business and better yet, you don’t even have to manually pull the lever.
You can have social media platforms like Facebook pull the lever for you.
How Your Magic Slot Machine Works
I look at this entire sales process as a relationship – as should you.
And like any relationship, it’s give-and-take and it’s going to take time to foster. You can’t expect the other party to invest their entire trust and loyalty in you in one gigantic step.
You want to make it easy for them. You want to earn their trust and loyalty one step at a time. Here’s how you do it:
- Insert Your Quarter
You started this relationship when you put money and/or time into generating web traffic to your website. (You insert your quarter.)
- Pull the Lever & Spin the Wheels
When that traffic arrives on your capture page; your potential prospects give you their information in exchange for your free valuable insights and information. (The wheels on the slot machine spin.)
- The Initial Payout – Self Funded Proposal
The next step is the introduction of the “front-end” offer.
Before your potential clients are going to put down big $ for your product or opportunity, they might feel more comfortable putting down a little $ for a smaller, less expensive solution (think of it as giving YOU and your expertise a test-drive).
Your ‘front-end’ retail product will cover your marketing costs & produce a nice little profit, (i.e. insert quarter, get $0.50 back).
- 4The Jackpot
Then if they deem the ‘front-end’ offer to be of high value (far above what they paid), it gives your pricier product or opportunity credibility. They will expect that you will over deliver again. So the likelihood of them purchasing the big payout ‘back-end’ product goes up.
This entire process: traffic generation, the capture page, providing value, and this upfront product, is geared towards building rapport between you and your client as well as your reputation.
Why Others Fail
The main problem is… many network marketers either have no understanding of this concept or end up wasting loads of money on things that don’t work… to the point of bankruptcy! They spend loads of money on buying leads and advertising blindly hoping that they will make some money back.
But that day never comes and they end up in the poor house and quit.
Lucky for you there is an alternative to spending money on cold leads or blind adverts and praying for a payback.
Imagine strategically focusing your efforts and always knowing that you are guaranteed a profit – just like the Magic Slot Machine. That’s how internet marketing works, when done right!
Thus far in this Boot Camp series, you have been introduced to some very crucial steps:
You’ve invested money or time to attract prospects to your capture page
You have gotten their contact information
You impressed them with your experience and expertise through the valuable free emails you sent to them
Each of the emails has a tasteful plug for your “front-end” offer.
Your front end will serve to offset any advertising cost, (unless, you use free exposure methods – in which case, you make a profit right away!)
This ‘front-end’ offer will provide even more value, educate and sell them on the next step which is to JOIN YOU!
You must market your front-end product in such a way that it becomes a no-brainer to purchase. It needs to be low-risk and a low-commitment purchase for the buyer.
This front-end offer must be relatively low cost, be of extremely high value, and, just like your emails, must over-deliver.
Remember, your prospects will be judging you and your primary opportunity based on the ‘front-end’ product. Your credibility is on the line.
This self-funded process is what’s missing from most home businesses.
When your prospects pay for your marketing, regardless of whether they join you primary opportunity or product, you’re always ahead.
Like the Magic Slot Machine, you will want to reinvest your front-end profits right back into your marketing campaign to generate even MORE leads, create MORE prospects, and give yourself an opportunity to always be recruiting more people.
So picture this…
A marketing campaign that’s automated, automatically generates leads and sales, and ultimately creates more cash than you spend funding it.
In other words FREE marketing!
THAT my friend is the Magic Slot Machine, THAT is the beauty of online marketing.
You wanna figure out the HOW TO’s for creating your Magic Slot Machine?
I invite you to check out this Attraction Marketing Formula Course!
To Creating Your “Magic Slot Machine!”
Now Go Build Your Empire!