Welcome To Your Boot Camp: Social Media Hack Day 5
WIIFM – What’s In It For Me?
How To Recruit And Sell With ‘Words’ And Other Tricks Of Conversations
You can watch the video lesson here OR read the text version below…
Like what you hear?
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Today I’m going to share with you a little bit of the most important skill any marketer can learn. As you will read in the Attraction Marketing Formula, copywriting is said to be THE million dollar skill.
Short of public speaking, this has the potential if earning you the lifestyle of your dreams if you learn and utilize it correctly.
And even in public speaking, the psychology involved in engaging an audience is almost the same as the ability to engage a reader. You will find that some of the best public speakers are also phenomenal writers — copywriters to be exact.
Throw whatever your 9th grade English teacher taught you about writing an essay out the window. Here you will be rewarded handsomely for writing the way you speak.
The Power Of YOU
Simply put, the most powerful word in sales is YOU. For every ‘I’ you write in your sales letter or presentation, there should be 10 YOU’s.
I don’t care how cool your story is or how well it ties into your product, you have to be able to tell it as if your reader was living it for him or herself.
The idea is to be focused on your prospect’s needs.
One very powerful technique in sales is to write in a descriptive way, so that your reader has no choice but to draw images in their head. The benefit of this is two-fold:
- 1Your reader becomes engaged, enjoys reading and therefore will continue reading.
- 2Your reader will put themselves in the middle of what you are describing. It’s like trying on your product in their head, before they buy.
Using Power Words
Along with using descriptive language and invoking images, the specific words you use are also important. Here’s a sample of just a few power words, as well as examples on how to use use them:
You’ve Graduated From Your 5-Day Attraction Marketing Bootcamp, So Here’s What You Get…
Crack open a bottle of your favorite beverage and celebrate. When you are done with your happy times, come back to this point. [party break]
Now you are at a crossroads — this is truly a RED pill vs BLUE pill moment, cause you can either choose to ignore the power of what was shared these past few days and go about building your business in the most painful and frustrating way possible with OLD SCHOOL recruiting methods.
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And if you want me to hold your hand through each and every step, then we highly recommend that you purchase the internet recruiting manual I personally used to build my 7-figure online empire, the Attraction Marketing Formula
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To Exponential Recruiting Results!
Now Go Build Your Empire!